2006/02/06 FIRST MEETING
Monday, February 6, 2006
From 5:45 p.m. to 7:00 p.m.
City Hall, Committee Room #2A & B
** Motion/Vote: Alderman Volpatti, Chairperson is absent this evening a vote for a
replacement chair is required.
1 ) Approval of the 2005-12-12 Community Services Minutes.
2) PRESENTATION: STAFF CONTACT:
a) Niagara Falls Hydro & Peninsula West Utilities
Brian Wilkie, Janie Palmer, Bill Haskin
3) REPORTS:
a) MW-2006-06 - Restricting/Eliminating Motor Vehicle Access
on Unopened Road Allowances including Ort Road Ed Dujlovic
b) MW-2006-10 - Thorold Stone Road @ St. James Street Request
for Additional School Crossing Guard Ed DujloVic
c) MW-2006-13 - Weightman Bridge Deck Condition Survey and
Pre-Design Analysis Update Report Ed Duj lovic
d) MW-2006-14 - Class Environmental Assessment for Welland River
Watermain Crossings Update Report Ed Dujlovic
e) MW-2006-15 - Water and Wastewater Strategy Organizational
Sustainability Review Ed Dujlovic
f) MW-2006-16 - Construction Inspection Services for Park Street
and Crysler Avenue - #2006-148-05 Ed Dujlovic
g) BDD-2006-02 - Clarification Regarding OPG Funds Tourism
Marketing & Promotion Program Serge Felicetti
4) NEW BUSINESS:
5) ADJOURNMENT:
MINUTES OF COMMUNITY SERVICES COMMITTEE MEETING
Monday, December 12, 2005, City Hall, Room 2 at 5:00 p.m.
PRESENT: Chair - Alderman Selina Volpatti, Alderman Pietrangelo, Mayor Ted Salci,
Alderman Jim Diodati, Alderman Joyce Morocco, Alderman Vince Kerfio,
Alderman Wayne Campbell, Alderman Janice Wing, Alderman Carolynn
Ioannoni.
REGRETS: Tony Ravenda
STAFF: John MacDonald, Ed Dujlovic, Pat Burke, Karen Kelly, Adele Kon, Ken
Burden, Dean Iorfida, Serge Felicetti, Karl Dren, Paul Beaman, Marianne
Tikky- Steno
PRESS: Rob Lapensee, Niagara This Week
GUEST: JeffMarques - 11 Bessborough Dr. St. Cat'hahnes, Emie Villamere - Pattison
Outdoor Advertising, Jeff Wallis - Signature Signs, Italia Gilberti - 4625
Ontario Avenue, Niagara Falls.
MINUTES
It was ORDERED on the motion of Mayor Salci and seconded by Alderman Campbell, that the
December 12, 2005 minutes be approved.
Motion: Carried
Action: Recommendation submitted to Council 2005-12-12.
REPORTS
a) BBS-2005-04 - Optimist Club - Sign Variance
It was ORDERED on the motion of Mayor Salci and seconded by Alderman Campbell that the
Niagara Falls Optimist Club Sign "A" at Morrison Street be approved.
Motion: Carried
Action: Recommendation submitted to Council 2005-12-12.
b) R-2005-64 - Mountain Road / QEW Welcome Sign
It was ORDERED on the motion of Alderman Diodati and seconded by Alderman Ioarmoni that
the report be deferred.
Motion: Carded
Action: Recommendation submitted to Council 2005-12-12.
February 6, 2006 - 2 - MW-2006-06 .
The chart on page 6& 7 identifies accessibility requirements by agencies/utilities on various road
allowance sections. In summary, Bell Canada, Enbridge, TransCanada Pipeline and Hydro have
plants/structures located throughout the rural area and would require access for maintenance
purposes, but more importantly accessibility for emergencies. Similarly, the Niagara Falls Fire
Department stressed the importance of accessibility to a plant/structure to respond to an emergency.
Taking into account various agency needs, there is merit in maintaining at least emergency access on
various road sections. This may be achieved through the installation of physical devices that allow
access through a key system such as:
Chain Link Fence with padlock
Cost/Effectiveness Rating - Medium
This option would allow access through the
locked gated system constructed of chain link
material
Advantages
moderate expense to install approximately
$3,500 per installation
effective in eliminating motor vehicles
other than those to who keys were issued
- may attach sign to fencing material
- highly durable
- long life span
Disadvantages
- must provide keys for affected utilities/emergency
- reduced response time for emergency access
- maintenance costs due to vandalism/damage could be moderately high
Wood Posts with wood crossbeams
Cost/Effectiveness Rating - Low
This option would allow access through the
swinging wooden support system by means of a
padlock
note: a chain with padlock is not considered for safety
reasons due to the limited visibility of a chain (particularly
during night time conditions) and the possibility of
recreational vehicle usage in area
Advantages
- moderate installation cost (app. $1000)
- low maintenance cost
- effective in eliminating access
Disadvantages
must provide keys for affected utilities/emergency
reduced response time for emergency access
,February 6, 2006 - 3 - MW-2006.06
- susceptibility to damage and vandalism
- moderately durability
- moderate lifespan
Impact Recovery System Pylons
Cost/Effectiveness Rating - Lowest
These pylons are traversable by motor vehicles,
however, are prone to damage after several uses
(Similar to pylons at Ontario Ave & Hiram St)
Advantages
- moderate installation cost (app. $1000)
(concrete footings required for durability)
- may be removed easily
- no keys required
- emergency service response time not affected
Disadvantages
high maintenance cost
very susceptible to damage/vandalism
low durability results in low life span
ineffective deterring motor vehicles
Metal gate system
Cost/Effectiveness Rating - High
This option would allow access through the locked
gated system
Advantages
- moderate expense to install approximately
$2,500 per installation
effective in eliminating motor vehicles other
than those to who keys were issued
may place sign on gate
durable material results in high life span
not highly susceptible to damage
Disadvantages
- must provide keys for affected
utilities/emergency
- reduced response time for emergency access
- replacement cost
February 6, 2006 - 4 - MW-2006-06
New Jersey Barrier
Cost/Effectiveness Rating - High where no
access is required
The concrete structure would eliminate all access
Advantages
moderate installation cost (app $1,000 each)
easily removed/relocated
- no construction required for installation
- durable material results in long life span
- vandalism proof
Disadvantages
- access totally eliminated for all motor vehicles
including utilities/emergency
To eliminate motor vehicle access on the 31.3km of road sections that are currently unimproved, a
total of 55 gates or similar devices would be required at an estimated cost of $55,000 - $77,500
(depending on the device). Based on the responses received from the utility companies/agencies etc.
a minimum of 15 accessible gates would be required. The remainder could be devices that totally
prohibit vehicle entry (ie new jersey barriers).
Calculations based on the least expensive option but not necessarily the most effective:
15 accessible gates ~ $1000 each $15,000
40 unaccessible devices ~ $1000 each (new jersey barriers) 40,000
$55,000
Calculation based on the moderate expense and most effective:
15 accessible gates ~ $2500 each (metal gate system) $37,500
40 unaccessible devices ~ $1000 each (new jersey barriers) 40,000
$77,500
The Niagara Regional Police have not identified concerns regarding restricting access to these areas,
however, the Niagara Falls Fire Department has expressed concerns related to reduced response
times.
Regardless of the type of device installed, there is no guarantee that motor vehicles will be completely
eliminated from traveling on the road allowance. Motor vehicles include not only passenger cars but
also all-terrain vehicles, and recreational vehicles (ie. snowmobiles, dirt bikes etc). This was
observed during the field inventory where a new jersey barrier placed across Willick Road ~ Sodom
Road did not effectively stop the passage of vehicles, as was evidenced through tire rutting on both
sides of the new jersey barrier. The restriction would be subject to policing by the Niagara Regional
Police Force.
Legal Department staff has identified that access to and passage over these roads can be restricted or
removed by by-law. The power to do this was first given to Municipalities in the Municipal Act
2001. The exact amount of types of notice required to enact a by-law of this type is not yet known.
Therefore, staffwould recommend that the same procedure as is followed to close a road, be
· February 6, 2006 - 5 - MW-2006-06
followed for a by-law that completely removes the common law right of access to and passage over
these roads. Typically a 3-4 month duration is allotted for this public process.
Therefore, with respect to the committee's request to stop up vehicle access on Orr Road south of
Marshall Road staff is suggesting that public notification is provided and a subsequent by-law is
passed following the public process. Upon the enactment of the by-law a physical device to close the
road will be installed. Adjacent the above photos a cost/effectiveness rating on the various types of
devices has been provided to the committee for consideration as to the most suitable device. The
chosen physical device to stop vehicle traffic on Orr Road should however, have provisions to allow
utility vehicles ie. Canada Pipeline, Enbridge that has expressed accessibility needs on this section of
Oft Road.
Pending the committees decision, with respect to which road allowance are to be closed, and the type
of physical device to install, staff will initiate the public process, prepare the necessary by-laws for
council endorsement and install the physical device(s).
Committee's concurrence with the recommendation outlined in this report would be appreciated.
Prepared by: Respectfully submitted:
Karl Dren, C.E.T. ~"~ J
Manager of Traffic & Parking Services Chief Administrative Officer
Approved~
Ed Dujlovic, P.Eng.
Director of Municipal Works
M.Carrick
S:\TPS\TPS 1.00 Administmtion\TPS 1.06 ReportsX2006 Community Scrvices~Fcb 06hMW-2006-06 Oft Road Closure Review.wpd
,~ ~.._,_._~ 2
'
/
MUNICIPAL WOR~
LEGEND:
T~FFIC
&
PARKING
SERVICES
Hard Surface (Asphalt, Stone, etc.) L~lagara~
~ Unopened~nimproved Road ~ Rural Niagara Falls
Unopene~nimproved Road Allowances
~ Required Gate Location NORTH
2 Prope~ies Requiring Access ~,.,..,~ Februa~ 2006 Jo~ Gmbich
5 oo ~o ,~ ~ o ~ u ~
Community Services Department MW-2006-10
Municipal Works Ed Dujlovic
TISe Cify of ~1~,~ 4310 Queen Street
Director
Niagara Falls----I1~1~ P.O. Box 1023
CanQd~a~=~~l~ Niagara Falls, ON L2E 6X5
web site: www.niagarafalls.ca
~ J ~" Tel.: (905) 356-7521
Fax: (905) 356-2354
E-maih edujlovic@niagarafalls.ca
February 6, 2006
Alderman Selina Volpatti, Chairperson
and Members of the Community Services Committee
City of Niagara Falls, Ontario
Members:
Re: MW-2006-10 -Thorold Stone Road ~ St. James Street
Request for Additional School Crossing Guard
RECOMMENDATION:
It is recommended that:
1) an additional school crossing guard be stationed at the intersection of Thorold Stone Road
St. James Street during the morning and afternoon periods; and,
2) the 2006 School Crossing Guard Budget be increased by $4,700.00 (2006 rates).
BACKGROUND:
A request has been received from Notre Dame Catholic School for an additional school crossing
guard at the intersection of Thorold Stone Road ~ St. James Street. Two elementary schools are
located within walking distance of this intersection. Notre Dame Catholic School is located to the
northwest and John Marshall School is located to the northeast. The school crossing guard currently
assists children across four lanes of traffic on the east leg of Thorold Stone Road, where the majority
of children cross. The majority of these children continue northerly to John Marshall School,
however, there are several students that proceed westerly across St. James Street to Notre Dame
School.
The number of vehicle turning movements at the intersection that may potentially conflict with
pedestrians, warrants the assistance of a guard across the north leg of St. James Street. Although this
intersection is controlled by traffic signals, the combination of the turning movements across the east
and north leg of the intersection, and the volume of traffic on the four lanes on Thorold Stone Road
warrants two school crossing guards.
A total of 14 elementary aged school children (12 and under), and 10 high school/adults were noted
crossing in the am period. In the pm period 17 elementary aged and 6 high school/adults crossed. The
placement of an additional guard at this intersection will provide crossing assistance to children
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February 6, 2006 - 2 - MW-2006-10 ·
across the north and south leg of St. James Street, as well as assistance across the east leg of Thorold
Stone Road. Although a school crossing guard may assist pedestrians over 12 years of age, the
warrant for the installation of school crossing guards is based on pedestrians aged 12 years and
younger.
The budgetary impact of an additional guard equates to approximately $4700.00 per year. The
additional complement has not been incorporated in the 2006 School Crossing Guard Program
budget. Therefore, it is recommended that funding be included in the 2006 Budget.
Committee's concurrence with the recommendation outlined in this report would be appreciated.
Prepared by: Respectfully submitted:
Karl Dren, C.E.T. -~or John MacDonald
Manager of Traffic & Parking Services Chief Administrative Officer
Approved by:
Ed Dujlovic, P.Eng.
Director of Municipal Works
M. Carrick
S:\TPS\TPS 1.00 Adminlstmtion\TPS 1.06 Reports\2006 Community Services\Feb 06hMW-2006-10 Thorold Stone t(L0 St. James2.wpd
Community Services Department MW-2006-13
TlSe Cify of Municipal Works Ed Dujlovic
Niogoro Foils 4310 Queen Street Director
P.O. Box 1023
Cor30do Niagara Falls, ON L2E 6X5
web site: www.city, niagarafalls.on.ca
Tel.: (905) 356-7521
Fax: (905) 356-2354
E-mail: edujlovi@city.niagarafalls.on.ca
February 6, 2006
Alderman Selina Volpatti, Chairperson
and Members of the Community Services Committee
City of Niagara Falls, Ontario
Members:
Re: MW-2006-13
Weightman Bridge Deck Condition Survey and Pre-Design Analysis
Update Report
RECOMMENDATION:
It is recommended that this report be received for information and that staff be authorized to proceed
with the retention of a Consultant to complete the engineering design for the rehabilitation of the
Weightman Bridge.
BACKGROUND:
In the 2004 Municipal Bridge/Culvert Appraisal Study, Weightman Bridge, Portage Road at the
Welland River, was found to be in poor condition. The road surface, the expansion joints and
sections of the railings, concrete deck and sidewalks are in poor condition. Also, the steel girders
have areas of medium to severe corrosion.
June 2005, Ellis Engineering Inc. was retained to complete a deck condition survey and pre-design
analysis on Weightman Bridge.
From the field and deck condition survey conducted by Ellis Engineering Inc., it was determined that
the reinforced concrete bridge deck and hollow core slabs are generally in poor condition, with
severe wide cracking and areas of severe deterioration throughout the hollow core slabs. The
structural steel girders are generally in good condition with isolated areas of severe corrosion. The
expansion joints are in poor condition with active leakage and damage along the roadway.
The existing bridge was structurally evaluated. The results indicate that a load limit will need to be
placed on the bridge, if the bridge is not rehabilitated.
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February 6, 2006 - 2 - MW-2006-13
Three rehabilitation strategies were investigated: 1. Bridge Deck Replacement
2. Patch, Overlay, Waterproof and Pave
3. Patch, Waterproof and Pave
Based on the load capacity evaluation, rehabilitation analysis and life cycle analysis Ellis
Engineering Inc. recommended strategy is the "Bridge Deck Replacement" at an estimated cost of
$2,400,000.
To avoid having a load restriction placed on the bridge and to complete the bridge rehabilitation in
2007, it is recommended that a Consultant be retained to complete the engineering design in 2006.
Sufficient funding for the engineering design in 2006 and the rehabilitation of Weightman Bridge
in 2007 is allocated in the 2006-2010 Capital budget.
Council's concurrence with the recommendation made would be appreciated.
Prepared by: Respectfully submitted:
Bob Darrall ~r" John MacDonald
Project Manager Chief Administrative Officer
Ed Dujlovic, P.Eng.
Director of Municipal Works
S:\REPORTSL2006 Reports\MW-2006 -13 - Weightman Bridge Deck Condition Survey and Pre-Design Analysis Update Report.wpd
Community Services Department MW-2006-14
' ~1¢~,~ Municipal Works
The C~fy of
Ed
Dujlovic
.... H~', 4310 Queen Street
l~ilogoro Palls yJ~,,~l~ P.O. Box 1023 Director
Con~~~'Niagara Falls, ON L2E 6X5
~- !-"' web site: www.city, niagarafalls.on.ca
Tel.: (905) 356-7521
Fax: (905) 356-2354
E-maih edujlovi@city.niagarafalls.on.ca
February 6, 2006
Alderman Selina Volpatti, Chairperson
and Members of the Community Services Committee
City of Niagara Falls, Ontario
Members:
Re: MW-2006-14
Class Environmental Assessment for
Welland River Watermain Crossings Update Report
RECOMMENDATION:
It is recommended that the Environmental Study Report for the Welland River Watermain Crossings
Municipal Class Environmental Assessment (EA) be received and approved and further that staff
be directed to file the Environmental Study Report and advertise the Notice of Study Completion in
accordance with the requirements of the EA process.
BACKGROUND:
At its meeting on May 2, 2005, City Council adopted the recommendations of report MW-2005-53
which authorized the engagement of Philips Engineering Ltd. to complete the Municipal Class
Environmental Assessment for the replacement of the Montrose Road watermain crossing the
Welland River and for a new watermain crossing the Welland River, east of Crowland Avenue. The
existing watermain on the Montrose Road bridge is in poor condition. The new watermain crossing
would provide a second feed to the south side of the Welland River and connect the present dead end
watermain on Chippawa Creek Road and the proposed watermain on Grassy Brook Road that is
being constructed by Grand Niagara Resorts.
A Public Information Centre was held on May 12, 2005 during which time the project team received
valuable input from area residents. A comprehensive circulation to various agencies and local
interest groups was also an integral part of this project.
Three alternatives were identified and analyzed to address the current operational and technical
restraints posed by the existing watermain system.
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-2- MW-2006-14
The preferred design alternative, Alternative #3 will include two crossings of the Welland River by
directional boring. The existing crossing at Montrose Road will be replaced and a new crossing of
the Welland River will be constructed in the centre of an existing unopened road allowance, north
of the Welland River. Alternative #3 is shown on the attached plan.
The estimated cost of the preferred design is $900,000 which will be financed from the
Development Charges Reserve Fund and the Watermain Replacement Program.
Staff is seeking authorization from City Council to file the Environmental Study Report and
advertise the Notice of Study Completion which will initiate a 30-day final review period.
Council's concurrence with the recommendation made would be appreciated.
Prepared by: Res, ipectfully submitted:
Project Manager Chief Administrative Officer
Approved
Ed Dujlovic
Director of Municipal Works
S:'~REPORTSL2006 ReportshMW-2006 -14 - Class Environmental Assessment l'or Welland River Watermain Crossings Update Report.v~pd
Community Services Department MW-2006-15
Tt~e Cif of a~,,~ Municipal works Ed Dujlovic
Y
· ~.~1~ 4310 Queen Street Director
Niagara Falls
P O Box 1023
Canada ~~"N;a~ara Falls, ON L2E 6X5
'"~ web site: www.city, niagarafalls.on.ca
Tel.: (905) 356-7521
Fax: (905) 356-2354
E-mail: edujlovi(~city, niagarafalls.on.ca
February 6, 2006
Alderman Selina Volpatti, Chairperson
and Members of the Community Services Committee
City of Niagara Falls, Ontario
Members:
Re: MW-2006-15 - Regional Municipality of Niagara
Water and Wastewater Strategy Organizational
Sustainability Review
RECOMMENDATION:
1. That the City of Niagara Falls reaffirms its decision of August 29, 2005 being that the
control of the distribution and collection systems for water and wastewater respectfully
remains with the City of Niagara Falls.
2. That the City of Niagara Falls supports the current two tier arrangement for the delivery
of such services in Niagara and to continue to work cooperatively with the Region of
Niagara to deliver water and wastewater services using "Best Practices."
3. That a letter be sent to the Minister of Public Infrastructure and Renewal as well as the
area municipalities indicating the City's support for the current two tier arrangement for
delivery of water and wastewater services and its opposition to recommendation 4.9 of
the Provincial report, "Water Tight a Case for Change in Ontario's Water and Wastewater
Sector."
BACKGROUND:
On August 29, 2005, Council considered report MW-2005-109 (attached) reviewing the "Water
Tight Report" prepared by the water strategy expert panel for the Province. As a result of the
discussion that took place Committee passed the following motion, "that the control of water and
wastewater remain with the City of Niagara Falls."
This matter has once again been raised as the Regional Municipality of Niagara is about to embark
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February 6, 2006 - 2 - MW-2006-15
on a "Water and Wastewater Services Organizational Sustainability Review." The attached report
outlines the primary focus of the study which includes the consideration of alternative service
delivery models. Accordingly, the City's position on this matter needs to be forwarded to the
Region as they embark on this study. In keeping with Council:s position the proposed review by the
Region should be focused on strengthening/improving upon the current service delivery of water
and waste water.
Committee's concurrence with the above recommendation would be appreciated.
Prepared by: Respectfully submitted:
Ed~~ John Mac onDo~ald~
Director of Municipal Works Chief Administrative Officer
S:\REPORTS\2006 Reports\MW-2006-15 - Water and Wastewater Strategy Organizational .wpd
Attach:
PWA 218-2005
December 6, 2005
REPORT TO: Chair and Members of the
Public Works & Utilities Committee
SUBJECT: Water & Wastewater Services
Organizational Sustainability ReView
RECOMMENDATION
That this Committee recommend to Regional Council:
That staff, in consultation with a sub-committee of Niagara municipal CAOs, be directed to
proceed with finalizing the Terms of Reference and establishment of a Steedng Committee
for a joint review of Water & Wastewater Services as outlined in this report.
PURPOSE
This report provides a framework for the Terms of Reference and the establishment of a
Steedng Committee for a joint review of water and wastewater services, as requested at
the Council Business Planning Session.
BACKGROUND
Council, at a workshop addressing organizational sustainability on June 23, 2005, chose
four broad service areas for a detailed core service review. The four areas included
Regional Planning, Police Services, Transportation Services and Water & Wastewater
Services.
The water and wastewater business in Ontario is undergoing unprecedented change. This
change is being driven by some of the toughest regulations in North America, an aging
workforce, aging infrastructure and a concem expressed by our customers that as costs
rise, the Region is effectively managing these costs whilst still delivering high quality
service. In light of these pressing challenges, it is both reasonable and appropriate for the
Region of Niagara to revisit the methods by which water and wastewater services are
delivered so that our customers can be assured that they are receiving the best value for
their investment and ultimately so that public confidence will not be eroded.
1
PWA 218-2005
December 6, 2005
The specific overall business objectives for Water and Wastewater include:
(a) Protection of the health and safety of drinking water in the Region
(b) Protection of the environment
(c) The deliVery of services with the operational, technical, managerial and
financial expertise to meet the current and future threats and challenges
(d) High value of service to the customers who live in the Region
REPORT
Fundamental to the type of review envisioned will require a combined effort and
commitment at both the Regional and Local Municipal level. This recognizes that
outcomes of the review cannot be done in isolation of each other given the interface of the
respective systems at both levels of government. This review should recognize that the
'~Natertight Report" is still before the Provincial Government and decisions are still pending
as to whether the Province will proceed to move to the next stage by outlining their
position in a "White Paper" sometime in the new year.
This combined approach is supported by the Area and Regional CAO's who have also
agreed to peer review the draft Terms of Reference before the final documents are
circulated to Regional and Local Councils in December/January.
In reviewing the delivery of water and wastewater services in the Region of Niagara, the
pdmary focus of the Joint Steedng Committee will be to:
1. Consider alternative service delivery models (see Appendix
2. For the Region of Niagara, compare the advantages and disadvantages of each
model on the basis of:
Effect on the quality of service.
- Ability to objectively establish methods to measure customer satisfaction
through key performance indicators.
- Operational impacts (e.g. advantages of the integration of assets, standard
operating/maintenance procedures, reduced dsk of safety to the public and
staff, etc.)
- Financial impacts (e.g. rate setting, stabilization funds, debt management, full
cost recovery, single bill, local improvement issues, credit rating, etc.)
Sustainable cost savings analysis (e.g. design and engineering, prioritizing
rehabilitation, procurement policies, inspections, common use of trades,
hydraulic modelling, labs, integrated watershed management, SCADA and
centralized maintenance, reduced duplication of facilities, equipment,
management and corporate services, system maintenance, use of technology,
potential for outsourcing, etc.)
PWA 218-20O5
December 6, 2005
- Critical. liaisons (e.g. public outreach, current customer COnfusion, regulatory
agency, complaint tracking, etc.)
- Effect on current and future regulations (e.g. SDWA, Swain Report, CEPA, 15
others)
- Increased'co-ordinated emergency response
- Govemance, stakeholder relationShips and transparency Issues (e.g. multi level
cooperation)
- Staffing Impacts (e:g. aging workforce and staff turnover, training and
certification, organized labour, pOtential loss of jobs, etc.)
- Regionally prioritized and co-ordinated capital planning and construction
- Planning Issues (e.g. service connections, plan checking and review,
contributed assets, etc.)
- Accountability (e.g. potential for establishing realistic intemal key performance
indicators to improve service and reduce, cost, etc.)
- Potential to attract new business opportunities to the Region because of
consistent and professional business practices
- Others as deemed necessary by the Committee
At the Council Business Planning Session of November 10, 2005, a presentation was
made by staff on the. Regional water and wastewater systems. Included was a review of
the background of current systems and services, asset value, responsibility of the Region
and Area Municipalities, as well as lists we provided of previous reviews, developments to
date and a summary of the Provincial Expert Panel Report (Watertight) on water and
wastewater services in Ontado. The November 10th presentation concluded with a
preliminary process plan for undertaking the-requested review of water and wastewater
services. At that meeting, it was requested that a report be prepared addressing the issue
of composition of a Steedng Committee that would be created to assist with direction' of
the water and wastewater serviCes review.
ThiS joint study should be seen as a starting point not an end point and could ultimately
allow the Region to speak with "One Voice" on water and wastewater issues. Dudng the
study, the Steedng Committee will prOvide periodic status reports to PWC and Regional
Council and Local Councils with the final findings and recommendations to be made to
Council in April to June 2006.
Regional staff have met and reviewed the potential size and makeup of a Steedng
Committee, which could be effective in providing direction for the Water and wastewater
service review, which is expected to be completed by April/June 2006. This would include'
Regional political representatives, area municipal political representatives, Niagara
Peninsula Conservation Authority, NEDCO, as well as potential academic, business,
financial and other community representation. This group wo, uld be supplemented by
senior staff in a support role. On that basis, the follOwing list has been prepared
suggesting representation from the various stakeholders:
"Niagara Region - 2 or more representatives
Area Municipalities - 2 or more representatives
3
PWA 218-2005
December 6, 2005
Academic Sector - 1 representative
Financial - 1 representative
Business Community - 1 representative
NPCA - 1 representative
NEDCO - 1 representative
it is suggested that representatives include expertise in the financial, municipal services or
environmental area, where that is practical. With respect to Regional representation, it has
been suggested that the Chair of Public Works & Utilities Committee and Chair of Council
Organizational Review Committee (CORC) be considered as 2 Regional representatives.
As noted at the outset of this report, the need for a collaborative effort with local authorities
given their responsibilities with respect to water and wastewater services in their
communities is essential to the success of the exercise. Pdvate sector representation
would also be encouraged, which could capture financial or other expertise deemed
necessary for the service review.
Allowing for the above draft Terms of Reference and the Steering Committee makeup and
composition, efforts can take place to structure a Steering Committee and finalize the
Terms of Reference for the review in DecembedJanuary, allowing for work to proceed
along the general lines outlined in the process plan presented at the November Council
Business Planning meeting (attached Appendix 'Q').
FINANCIAL AND STAFFING IMPLICATIONS
As a combined effort, we anticipate considerable time will be spent behind the scenes by
both Local and Regional staff. Then may be nquinments for some consulting
assignment once the detailed project scope has been finalized. The expenditun is
expected to be limited and can be funded from existing budget allocations for studies.
SUMMARY
Then an curnntly two separate task forces working on arias that would be considend
sub-components of this nview, namely, Water Billing Methods (joint effort by Regional and
Local Public Works and Finance staff), and Water Losses and Infiltration Rates issues
being carried out by a joint Public Works Officials group.
Authorization is nquested to dinct staff to pnpan a list of names for a Steedng
Committee in general agnement with the structun described in this nport and that the
CAO's peer nview the draft Terms of Refennce. This will allow the Terms of Refennce
and the committee structun to be finalized in December/January, and allowing for the
nview process to proceed with an initiation meeting in January 2006, with findings to be
pnsented in April/June 2006.
4
PWA 218-2005
December 6, 2005
Submitted by?~----... Approved by:
lan Neville, MPA, P. Eng.~ '
Chief Ad ministrative"O~ficer
Commissioner of Public V~s
This report was prepared by Chado Brcic, M. Sc., P. Eng., Director Water & Wastewater Services Division,
in consultation with lan Neville, MPA, P. Eng., Commissioner of Public Works.
M:\MSWORD\PWCOMMITTEE\WATER & WASTEWATER\PWA REPORTS\PWA Dec 6 CB-gw W&WW Organ &
Sustainability Review.doc
Appendix :~: A~ternative Service Delivery Models for Water and Wastewater Utilities
Appendix ]:[: W&WW Services Review Process Plan (Council Nov. 10)
PWA 218-2005
December 6, 2005
APPENDIX '1'
Alternative Service Delivery Models for Water and Wastewater Utilities
BuSiness Who owns Who Legal status Legal Who owns Example
Model infrastructure? operates of operator framework the shares?
infrastructure
Government Municipal or Munidpal or Government =ublic n/a Vancouver
utility- direct regional regional department
management government administration
Municipal Municipal Commission or Public agency Public n/a Peterborough
board or government board
commission
Cooperative Users/cooperative Users or Cooperative Varies n/a (or users) Rural Alberta
sodety delegated society or Quebec
authority ccxporation
Manitoba
Crown Government or Utility Usually Public or Government Saskatchewan
defined by Corporate (SaskWater)
corporation utility spedal law
Corporafized Government or PLC as Corporation Corporate Local/provincial Edmonton
utility pdvate company permanent government
~ concessionaire
Government Government or Government Corporation Corporate Private Hamilton
utility- pdvate company and/or shareholders
delegated temporary
management private
concessionaires
Direct private Private company Private Corporation Corporate Shareholders England (none
or investor- in Canada for
utility company owned residential
supply)
R
PWA 218-2005
December 6, 2005
APPENDIX ~[['
W&WW Services ReView
Process Plan
W&~ Services ReView'
Proce~ Plan cont...
lnq~emee~on ,..to Comnc~l ~ ~
7
·, Community Services Department MW-2005-109
'tV ~g~k,~ Municipal Works
The Cl_ of Ed Dujlovic
. .. _,,_ ll~. 4310 Queen Street
r~Jog,oro Fu.a FJ~...P.O. Rox 1023 Director
C°n~~Niagara Falls, ON L2E SX§
~-['" web site: www.city, niagarafalls.on.ca
Tel.: (905) 356-7521
Fax: (905) 356-2354
E-mail: edujlovi~ty, niagarafalls.on.ca I The recommendation(s) contained
I in this report were adopted as
[ amended by City Council
August 29, 2005
Alderman Selina Volpatt/, Chairperson
and Members of the Community Services Committee
City of Niagara Falls, Ontario
Members:
Re: lVIW-2005-109 - Provincial Report -
"Water Tight The Case for Change in Ontario's
Water nnd Wastewater Sector'
RECOMMENDATION:
3 ar
BACKGROUND:
On ~uly 22, 2005, the Province released the above entitled report prepared by the Water Strategy
Expert Panel. As/ndicated in the AMO alert release July 22, 2005 that was contained in the Council
package of August 8, 2005, the report recommends a fundamental change to the governance,
ownership and financing of water and wastewater systems in Ontario.
In reviewing the report, City staff is concerned by a number of recommendat/ons that have been
made and in particular Recommendation 4.9 "The Municipal Act should be amended to give all
Regional Municipalities exclusive j urisdiction over all elements of the water and wastewater sector."
What this recommendation means is that all of the City's water and wastewater systems would be
transferred to the jurisd/cfion of the Regional Municipality of Niagara. The rationale provided for
making the recommendation appears to be based on the need to provide consistency in dealing with
water and wastewater systems.
Some o£the issues that will have to be dealt with if'the Province does indeed go ahead with the
changes to the Municipal Act are;
* Loss of control by the City as priorities and levels of service will be set by an external
agency.
e With the transfer of service will come the transfer of employees' and equipment.
lYorMng Together to ,Verve Our Community
Municipal Works * Fire Se~vlces · Parks, Recreation & Culture * Business Development · Building & By-Lew Services
August 29, 2005 - 2 - MW-2005-109
· This will be compensated if employees have the option of not transferring to the Region or
if only part of their job involves working on the water and sewer systems either through
Operations or Engineering. An additional problem that this has to the City is that water and
sewer staff are used during the winter months for Winter Maintenance Operations.
· Financial implications include a reduction in cash flow which results in additional short term
financing which in turn will lead to increase borrowing cost by the City. In addition the
City's debt to revenue percentage would increase from approximately 3% - 4% to 8% -9%
as a result of the loss of the water and sewer revenue which in turn lessens the amount of
money that the City is able to debenture.
The report also mentions storm sewer systems and their impact on wastewater and water quality.
The inclusion of these comments has generated some confusion in some have interrupted this to
mean that storm water is also to be transferred to the Region. This is a matter that will have to be
clarified.
Although not expressly recommending it, the Panel's report felt that the corporatization of the water
and wastewater systems is the best choice. As indicated in the report, "the corporatized utility
model, where the Municipality owns the corporation, offers the greatest benefits in terms of
governance, transparency, financial susta/nability and accountability." The reasoning given for the
corporatizati0n of water and wastewater is that,".., infrastructure is mostly out of sight, either
underground or on the margin of communities, the attention paid to its long term needs often reflects
the perseverance of staffrather than the inclination of elected officials, who have many other visible
issues to deal with." In addition the Panel indicated that, "Municipal Council's sometimes fred it
hard to resist the temptation to use for other needs the funds generated by or ear marked, for water
systems."
The Province is in the process of reviewing the report and will respond to the Panel's
recommendations later this year. As a result of the release of the report City staff have been
contacted by representatives of the area Municipalities in the Niagara Region as a result of the
recommendations put forward. The goal of the discussions is to determine if a consensus can be
reached between the local Municipalities regarding the jurisdiction of water and wastewater systems,
and if so, how this message should be conveyed to the Province.
In order for staffto proceed on this matter a position from Council .is needed.
Committee's concurrence with the above recommendation would be appreciated.
Respectfully submitted:
Ed Dujlovic .~v, jo. hn MacDonald
Director of Municipal Works '"~ Chief Administrative Officer
S:~REPORTSk2005 ReportsXJVIW-2005-109 - Water Tight. w!0d
Community Services Department MW-2006.16
The Cify of ~i~1/¢ Municipal Works
Ed
Dujlovic
Niogoro Foils ~1~' 4310 Queen Street Director
Box 1023
Niagara Falls, ON L2E 6X5
~- ] ~ web site: www.city.niagarafalls.on.ca
Tel.: (905) 356-7521
Fax: (905) 356-2354
E-mail: edujlovi@city, niagarafalls.on.ca
February 6, 2006
Alderman Selina Volpatti, Chairperson
and Members of the Community Services Committee
City of Niagara Falls, Ontario
Members:
Re: MW-2006-16
Construction Inspection Services for Park Street and Crysler Avenue
Contract 2006-148-05
RECOMMENDATION:
It is recommended that Delcan Corporation be retained to provide inspection services on this project
for the upset limit of $56,760.00, excluding GST and the financing of the inspection services be from
the 2006 Municipal Works Capital Projects Budget, Park Street Sewer Separation, be approved and
that Council authorizes the Mayor and City Clerk to sign an agreement with Delcan Corporation.
BACKGROUND:
Due to the size, complexity and duration of some of the construction projects that will commence
or be completed by June of 2006, additional inspection staff is required to provide proper inspection
of these projects.
The following projects will require full time inspection:
Park Street/Crysler Avenue Reconstruction $3,610,000 Completion July 2006
Stanley Avenue Storm Sewer $1,276,400 Completion May 2006
McRae Street and Stamford Street Reconstruction $4,680,450 Completion November 2006
The McRae Street and Stamford Street Reconstruction project will require two inspectors, one full
time and one part time.
During this time period construction will commence on the Dorchester Road Reconstruction and on
a Watermain Rehabilitation contract, both requiring full time inspection.
Working Together to Serve Our Community
Municipal Works · Fire Services · Parks, Recreation & Culture · Business Development · Building & By-Law Services
February 6, 2006 - 2 - MW-2006-16
In addition, the Asphalt Patching, Crack Sealing, Sidewalk & Concrete Repair, Surface Treatment,
Asphalt Overlay, New Sidewalk Construction and Cathodic Protection contracts will commence by
June 2006, all requiring part time inspection.
With this workload, the four City inspectors will not be able to provide adequate inspection for all
of these projects.
Therefore, due the complexity of the underground construction on the Park Street project, it is
recommended that Delcan Corporation be retained to complete the inspection for this project.
Delcan was the Consultant on the design of the project and is very familiar with the anticipated
construction issues.
Council's concurrence with the recommendation made would be appreciated.
Prepared by: Respectfully submitted:
Bob Darrall
Project Manager Chief Administrative Officer
Approved by:
Director of Municipal Works
S:\REPORTSX2006 Reports\MW-2006-16 Construction Inspection Services for Park Street and Crysler Avenue Contract 2006-148-05
.wpd
Community Services Department BDD-2006-02
The Cif of ~k4 Business Development Serge Felicetti
, !1~1~ 4310 Queen Street Director
N~agara Falls ,-,v
P.O. B ......
Canada ~~Niagara Falls, ON L2E 6X5
T~ web site: www.city.niagarafalls.on.ca
Tel.: (905) 356-7521
Fax: (905) 356-2354
E-mail: sfelicet@city.niagarafalls.on.ca
February 6, 2006
Alderman Selina Volpatti
& Members of Community Services
City of Niagara Falls, Ontario
Members:
Re: BDD-2006-02
Clarification Regarding OPG Funds
Tourism Marketing & Promotion Program
RECOMMENDATION:
That Council approve report BDD-2006-01 (see attached) and the additional request from Niagara
Falls Tourism to direct $50,000 of the OPG funds to the sponsorship of Rendevous Canada.
BACKGROUND:
On January 16, 2006 report BDD-2006-01, Ontario Power Generation Funds, Tourism Marketing
& Promotion Program appeared on the Corporate Services Agenda. The recommendation, by the
majority of the Committee at the time, was for approval of the report. When the ratification of
Corporate Services was to occur at the January 20th Council meeting, the Council passed a motion
for clarification on the report.
The majority of questions surrounding the original report centre on the recommendation to allocate
$180,000 per annum for 5 years toward the development, operation and administration of a
world-class tourism website for the destination. This report will primarily address the website.
Regarding the other uses of the OPG funds, Council is referred to the original report (see attached).
Since the initial report was tabled Niagara Falls Tourism has been presented by Ontario Tourism
with the opportunity to participate in the largest travel trade show in Canada (Rendevous Canada)
as a sponsor of the opening night event. Rendevous Canada takes place this April in Toronto and will
have over 400 international travel operators attending. Representatives of these travel organizations
will be offered the opportunity to visit Niagara Falls during pre and post familiarization tours. Each
of these travel organizations could potentially promote our destination to millions of leisure and
Working Together to Serve Our Community
Municipal Works · Fire Services · Parks, Recreation & Culture · Business Development · Building & By-Law Services
February 6, 2006 - 2 - BDD-2006-02
corporate travellers. Niagara Falls Tourism respectfully requests $ l 0,000 annually be reduced from
the web marketing initiative in support of this opportunity. Staff is in support of the request.
Who Benefits from this -Is this Not More Dollars for the Tourism Industry.
As part of the tunnel project the City negotiated and received $1.6 million to be used to promote and
market tourism activities; therefore, these monies can not be used for anything but tourism. These
funds, as per the legal agreement, cannot be used for infrastructure projects such as the new arena.
The funds must be used for tourism promotion and marketing.
The Cost Seems Excessive
The proposed $170,000 per annum for this initiative would see a large percentage of the funds in the
first year being utilized to enhance not only the creative end of the Niagara Falls Tourism site but
to build the necessary infrastructure to allow for the development of a consumer database, which in
turn allows for the execution of web based promotion of marketing programs. Niagara Falls
Tourism's current site is incapable of developing a consumer database. Once in place, through the
database e-mails can be generated alerting consumers of special events and promotions.
The enhanced website will also provide the ability to conduct research which becomes a valuable
resource for gathering information on product delivery, visitor experience, spending, duration of stay,
demographics etc.
It is anticipated, based on feedback from Information Systems, that in the first year the infrastructure
development will utilize a significant portion of the $170,000. The remaining funds would be used
as part of an integrated marketing co-operative program by Niagara Falls Tourism to leverage
matching funds from Ontario Tourism and the Canadian Tourism Commission. The external
marketing programs would drive the consumer to the website. It is anticipated that in subsequent
years less funds would be required for the infrastructure and enhancement of the site allowing for
more dollars to be directed to cooperative programs leveraging Ontario Tourism and Canadian
Tourism Marketing funds.
Will All the Funds be Utilized?
In all likelihood, yes but if it tums out that $170,000 per annum is not necessary then any extra
monies will go to tourism promotion and marketing directing the consumer to the website as noted
above.
Why Do We Need a Website When the City, NPC and Casino etc. have Sites.
The destination does have numerous sites, however, we have only one official tourism destination
site niagarafallstourism.com. Currently the city's site provides a link to the Niagara Falls Tourism
site. The Niagara Falls Tourism site is the official site representing the majority of stakeholders and
the improvements being proposed will greatly enhance the site. The information gathered through
the site will be available to and utilized by the industry stakeholders.
· February6,2006 -3- BDD-2006-02
The Niagara Falls Tourism site has links to all members as opposed to sites such as the Niagara
Parks Commission site which mainly provides information regarding their own attractions and
services only. The further development and improvements of the Niagara Falls Tourism site will be
even more attractive for Niagara Falls Tourism in their effort to sell advertising on the site. The
funds generated annually will provide the necessary funds to continue with the improvements and
necessary hardware upgrades to the site once the OPG funds have been exhausted. Also, future
revenues from the website will allow Niagara Falls Tourism to be less dependant on funding from
the City, which has been a goal identified by this Council.
Who Said Niagara Falls Tourism Needed a New Site?
As outlined above, the current site is inadequate. Tourism stakeholders have identified the need for
an upgraded website as a priority. The stakeholders feel the amount allocated is justified and
essential. Support letters are attached for Council's information.
How Will the City Benefit?
As mentioned, with a top notch, revenue generating website, Niagara Falls Tourism will be less
likely to be beholden to the municipality for future administrative funding.
How was it Decided that the OPG Funds ShouM be Allocated to a Website, Casino Marathon,
Major Television Broadcast etc. ?
In discussion with stakeholders and representatives of Niagara Falls Tourism the website
development was identified as a priority for the reasons outline in the report.
Council should be reminded that the Casino Marathon made a request to Council, through the budget
process, for financial support. The $30,000 per annum identified will mean that those monies do not
need to be taken out of the City's budget.
Council will remember the positive feedback and free advertising received when "LWE with Regis
and Kathie Lee" came to the community in 1996. It is estimated that the advertising value of a
program of this nature is between $3 to $4 million in the very important U.S. market.
Finally, it should be noted that it was stipulated in the agreement that monies be allocated for an
information display to promote and educate the public regarding the Hydro Tunnel project.
Are Other Funds Available?
A $50,000 contingency fund has been set up for other promotional or marketing opportunities.
Council will have to approve the use of any of these contingency monies.
Who Will Administer the Funds?
The funds for this initiative will be administered by the City.
February 6, 2006 - 4 - BDD-2006-02
CONCLUSION:
The following benefits will be realized by allocating $170,000 per year toward the development,
operation and administration of a world-class tourism website:
er the current Niagara Falls tourism website needs upgrading.
er the proposed website will allow for the development of a consumer database.
er the enhanced website will allow the gathering of important demographic and marketing
information.
er the tourism stakeholders have identified a world class website as a priority.
er the allocation of the funds towards the website meets the intent of the legal agreement and
has been signed offby Ontario Power Generation.
er once established, the enhanced website could realize revenue generation which may make
Niagara Falls Tourism less reliant on dollars from the municipality for administrative
support.
Support the additional request of Niagara Falls Tourism of directing $50,000 of the OPG funds to
the sponsorship of Rendevous Canada. This can be achieved by reducing the funds allocated to the
website development and marketing initiative by $10,000 annually.
Staff respectfully requests the approval of the report BDD-2006-01 and request from Niagara Falls
Tourism to direct $50,000 of the OPG funds to the sponsorship of Rendevous Canada..
Prepa,red and Recommended by: Respectfully submitted:
./'Serge Felicetti ~f--John Macl~nald
Director of Business Development Chief Administrative Officer
ed by:
Przr
Dean Iorfida
City Clerk
ENTERTAINMENT & RESORTS
Quality Inn · Comfort Inn · Wendy's · Rumom · Kelsey's · Boston Pizza
Sports Zone o Golden Griddle ° Niagara Marketplace ° Fudge Factory
Great Canadian Midway · Movieland · Dinosaur Park · Falls Tower
Janua~ 26,2006
To Mayor Ted Salci and Members of City Council:
Re: OPG Tourism Grant
I am writing you to express my support in allocating a large portion of the $180,000 per
year (over 5 years) of the grant to develop and maintain a state-of-the-art web presence
to promote tourism in Niagara Falls.
The Internet has grown exponentially and has become the first choice of families for
vacation planning. (see attached: Traveller's Use of the Internet) Search Engines such
as Google, Yahoo and MSN receive millions of inquiries for Niagara Falls: attractions,
accommodations, entertainment and dining.
Individual businesses are keenly aware of the importance of a web presence and spend
large sums in support of web based Marketing efforts. Our company's budget alone is
greater than the portion being considered by the City. However, a destination cannot be
served by these individual efforts alone. Search Engines give preferred placement to
official DMO sites because they are a portal for the destination and offer a wealth of
information to the consumer.
This opportunity will allow us to research and build a "best practice" web site, hire a
Web Master to manage the site, execute a keyword buying strategy and provide
monthly tracking intelligence that can be used to build a database for direct marketing
campaigns.
Niagara Falls has a world renown address and a professional presence on the Internet
will open the door to millions of prospective visitors.
Sincerely,
Harry Oakes
President, HOCO Limited
HOCO Limited · 4960 Clifton Hill o P.O. Box 60 · Niagara Falls, Ontario o Canada ° L2E 6S8
Tol.nhnn~' 0~;-~[~7-~qll. wwwcliftnnhill earn .Fax' 00~-'t~iRAT'tR
I
Traveller's Use of the Internet, 2004 Edition
Use of In/etna .by · 82% of U.S. adults who use the lnternet are travellers. That translates into a
Travel/et~ market of 98.3 million travellers or 'on-line travellers'.
· Frequent travellers, those who take more than 5 trips a year, use thc Interact
higher than those who travel less-frequently.
TravelPlanning · 65% of on-line travellers consult the lntemet to get travel and dcstinauon
i~l fOEITla tion.
· Sites used for travel planning include:
· 70% use on-line travel agency sites such as Microsoft, Expcdia,
Travelocity or Pricelme;
· 60% use company-owned websites such as those for hotels and airlines;
· 59% use search engines; and
· 50% use destination websites.
TravelReservations · 70% of on-line planners and 45% or 44.6 million of on-line travellers book or
make reservations on-line.
· The share of on-line bookers ma'king all of their reservations on-linc has
increased from 29% in 2003 to 40% in 2004.
· 83% of on-Line bookers use the Interact to do at least half of their travel
booking.
Spending on-line · 62% spend more than $1,000 on-line on travel products and services.
· Average spending for on-line travel is estimated at $2 700 per year.
Pmfik of Users · 51% women; 49% men.
· 47% are Baby Boomers between 35 and 54 years of age.
· 38% are College graduates.
South,: Travellers' Use o£ the Intemet 2004 Edition, Tou y
01/30/06 MON 13:06 FAX 905 356 5567 NFCVCB ~002
NIAGARA EALL$
O N E W O N D E I/ A ~ T E I~ A N O T H [ I~
Niogara Falb T~uel;m
5515 Slanley Argue JO. lluiJl~j/30, 2~
Nlasom Fdl~ ON
Co.o~ ~G 3X4
~ayor T~ S~lci
Ph~,: 90S/3~e6~l & MemOs of Ci~ C~ncil
1~56F~5 [56~57) 43 10 Queen
Fo~.. ~/~6~S67 Ci~ of Ni~a F~ls
Niag~ Falls, ON
~E 6~
~,~0o~l~**~.~ Your Worship & M~m~ of Council:
p~ ~ou wJ~5 o~ thou~ ~d op{nJons ~in~ ~he O~o ~ower Gene~fion ~undin&
w~ich J~l~ed ~ Sg~,~.~ [n~stmen~ in the Ni~ ~lls ~sm Websi~e. ~e id~ h~
~ea ~e~n~ m bo~ Ross Robinson (Ch~i~rson of our Websi~e Comm~e) ~d Z ~s
~ever~! St~hold~rs ~d ~nd~s~ mem~rs ~nd we were ~e~ ple~d. A~ ~he fi~ of ~ou~
~e~in~ i~ b~ n~ ~e~ been discuss~ by ~he Ni~B~ F~lis Tourism Bo~r~ o~
~herer~e I w~ in no posi6oa ~o com~n~ on ~5e pro~s~l ~6~ now.
~(e }~ w~k, our Bo~ me~ ~nd we dJscuss~ ~he ~opos~i ~he Ci~ S~ h~d
Seve~l poims re~aic~ cl~Sc~fion: wou~d ~his be ~ ~w websim w~ich mi~t com~ with
www.ni~ilq~ou~sm.com sro? Could ~em ~ justification ~or ~e ~unt of mone~
~}1~ ~ow~rd ~his initiative? We we~ ~sa~d ~ ~h~ ~ney wo~ld ~ put toward
enh~cin~ ~nd up~in~ O~ p~e~n~ si~. We w~m quJle ple~ wi~ ~his ~nswer. The
info~tion we could ex~ ~nd ~lm ~t~b~e we wou}d be ~ble to bui}d ~nd m~in~n
~he~e ~nds would ~ inv~i~ble~ In ~ddi~ion, ~ellin~ ~w~isJn~ ~or ~he sRe wou~d open ~n even
mo~ luc~4fiw revenue s~r~m for the organization. ~e more ~venue we c~n ~ner~e ~ ~n
or~ix~(Jon, ~he less dependen~ we would h~ve ~o ~ on m~nicip~l ~ndin~.
~is improved sim would ~lso provi~ us wi~h ~ venue ~o peffo~ research on ~h~E o~ our
member, ~ Onto ~ou~sm ~kelin~ P~n~rs~ip, ~ ~n~i~n Tou~sm Commission ~nd
~he ~un~cip~lRy ~s · whole. Wi~h this coi}~r~ ~v~l~le in conjunction wi~h ~he high numar
o~ hJ~s ~bJs site ~ner~s, w~ would ~iso be ~ble ~o leverage mo~ ~nds Emro ~he O~ ~nd
~C Eot ~ke~in~ inif~fiv~s. ~ ~ddifion, w~ woald ~ ~ble to ~ppro~ch non-tr~dJ~on~!
p~ners ~or ~dve~Jsin~ ~nd m~rkefin~ initiatives. ~n sho~, ~his w~bsi~e would ~come ~
substantial ~e~ m our
five ye~s, howewr upending, u~fin~, m~in~inin~, ~romo{in~ ~nd ~dve~i~in~ ~he site vi~
web ~nd usin~ p~n~ med~ ~ ~ motivator co vi~i~ ~he ~j~e would ~uire ~hi.~ plus much more.
Th~ Jde~ is ~h~ AL~ our cffo~s would le~d people ~o ~his improved si~e wh~re
information wouJd ~ ~l~ned from d~em. ~his would ~ive us ~he information n~cCss~r~ ~o b~
~r more ~r~e~ed wi~h our murk~fin~ ~t~s. In ~ddifion, ~hJs EundJn~ would ot'f~r us ~he
01/30/06 M0N 13:07 FAX 905 356 5567 NFCVCB ~003
Mayor Ted Salci & Member of Council
Page 2
January 30, 2006
opportunity to offer multi-lingual information as well. The bottom line is that this site will give
us the ability to better market our destination thereby increasing visitation.
As you are all aware, the Passport Issue with the United Sta~es has NOT been resolved. Niagara
Falls Tourism is bracing for extremely difficult years ahead. We need to research new markets
like China and Eastern Eurol~ to try and mitigate the effects of the US border ,security
enhancements. Print and television advertising are simply not cost effective in these markets -
website promotions ARE! In fact, the CTC is investing huge sums of money in worldwide
intcmet and website development. It would b~ quite simple to dovetail our efforts with theirs.
On a final note. I would like to request that you consider one more opportunity, which was
presented to me just recently. Thc Tourism Industry As,sociation of Canada (T/AC) will be
holding the biggest travel trade show in Canada (Rendezvous Canada) in Toronto in late April.
Needless to say, this is a huge opportunity for Niagara Falls and Niagara Falls Tourism. We will
have over 400 travel organizations reFmsented at the show and each of them will be offered the
opportunity to visit Niagara Falls during Pre and Post Familiarization Tours. These
organizations could potentially promote our destination to millions of leisure and corporate
visitors. Ontario Tourism has offered Niagara Falls the opportunity to play a major roll in the
opening night festivities. The City of Toronto and the OTMP will be funding the majority of the
function, however they are asking for a contribotion of $$0,000.00 from partnering destinations.
Ottawa Tourism and Kingston have also been approached and have consented. Our organization
respectfully requests that you consider allowing us access to the OPG fund to participate in the
evening. Perhaps we can take $10,000.00 per year from the website funding in order to facilitate
this initiative.
If you have any questions or comments, plea.~ do not hesitate to contact me directly at Niagara
Helicopters (905) 35%5672 Ext. 221 or (905) 658-3772 (Mobile) or by e-mail at
a~0ie"ce {~,iagarahelicopters..com,
Yours truly,
· ARA FALLS TO ISM
Chair
AD/ad
Sheraton Fallsview
HOTEL & CONFEI~ENCE CENTRE
NIAGARA FALLS
January 27, 2006
City of Niagara Falls,
4310 Queen Street,
Niagara Falls, Ontario
L2E 6X5
Attention: Serge Felicetti, Director of Business Development
Dear Serge,
As a member of Niagara Falls tourism and as a toudsm stakeholder I would like
to support the development of a world class marketing website. The
development and enhancement of the Niagara Falls toudsm site is a cdtical
component of our integrated marketing strategy.
The development of this website, which will allow Niagara Falls Tourism the
ability to build a database which can be used for web marketing programs, will
assist us in tracking the success of our marketing programs. Another key
component of the site is the ability to conduct research on line providing the
membership with cdtical information on visitor interests, experience feedback,
demographic information, etc which will assist us in the development of
marketing programs and expose opportunities in the marketplace.
As anticipated, the first year will see a substantial portion of the funds being
directed to build the necessary infrastructure to allow for the database, research
components, etc to be developed. The remaining funds will be utilized towards
cooperative marketing efforts leveraging OTMP and CTC funds to drive
consumers to our website.
The website initiative and the support marketing program is a prudent use of the
OPG funds and will benefit the entire industry. The internet has become an
extremely important marketing tool for the tourism industry and for the consumer
when making their vacation plans. It is imperative that Niagara Falls tourism has
a competitive and effective web presence.
Yours truly,
Tony Zappitelli,
Director of Operations.
Sheraton Fallsview Hotel & Conference Centre.
6755 FALLSVIEW BOULEVARD, NIAGARA FALLS, ONTARIO, CANADA L2G 3W7 PHONE: 905-374-1077 FAX: 905-374-6224
WEBSITE: www. faltsview.corn E-MAIL: sheraton@fallsview.com
The Sheraton Fallsview Hotel & Conference Centre is independently owned by ROMZAP Ltd and operated by ROMZAP Ltd. under a license issued by Clocktower Holel Limited Partnership
I
. Community Services Department BDD-2006-01
The City of dl~i~ Business Development Serge Felicetti
Nio,~oro Foils Ill ~.~4310 Queen Street Director
~ ' ]~Blll, P.O. Box 1023
CQrtcl~~Niagara Falls, ON L2E 6X5
.~111~~ web site: www.city.niagarafalls.on.ca
Tel.: (905) 356-7521
Fax: (905) 356-2354
E-mail: sfelicetti@niagarafalls.ca
January 16, 2006
Alderman Wayne Campbell, Chairperson
and Members of the Corporate Services Committee
City of Niagara Falls, Ontario
Members:
Re: BDD- 2006-01 - Ontario Power Generation Funds
Tourism Marketing & Promotion Program
RECOMMENDATION:
Council approve the allocation of the OPG tourism funds as follows.
$900,000 - $180,000 per annum for 5 years toward the development, operation and
administration of a world-class tourism website for the destination.
$150,000 - $30,000 per annum for 5 years toward the Niagara Falls Casino Marathon
marketing and advertising program.
$150,000 toward the cost of hosting a major Televison Broadcast.
$50,000 towards the cost to promote and educate the public regarding the Hydro Tunnel
Project.
$50,000 - Contingency for promotional/marketing opportunities - as supported by Council.
BACKGROUND:
As pa~'t of the Hydro Tunnel Project the City of Niagara Falls negotiated and received $1.6 million
to be used to actively promote and market tourism activities in Niagara Falls, throughout the five
year construction period of the tunnel. Also as part of the agreement the municipality is obligated
to provide information regarding the tunnel proj ecl to the public via appropriate advertising mediums
such as, tourist information centres, the website etc.
gYorking Together to Serve Our Community
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- 2 - BDD-2006-01
The $1.6 million fund has been reduced by $300,000 as per Council approval on November 7, 2005
to support the continued production of the New Year's Eve broadcast by allocating $100,000 per
annum for 3 years.
The program outlined in this report has been shared with OPG to ensure the proposal meets the intent
of the Community Impact agreement. Attached is a letter from OPG providing their endorsement of
the program.
The following outlines the proposed programs.
Tourism Website Development
Tourism stakeholders have identified the development, maintenance and operation of a world-class
tourism destination website which can translate visitors to the site into retail sales as one of the most
important marketing initiatives that needs to be addressed. The use of the worldwide web to promote
and market tourism destinations has become an extremely important tool as illustrated by the
following facts:
· 88% of consumers who plan to travel use the internet to research their trips.
· 50% of Canadians and 68% of Americans have purchased travel on-line.
· 72% of European and 62% of Asian travelers have purchased travel on-line.
· On-line travel revenues are expected to double between 2005 and 2010 to $119.1 billion
comprising 46% of all sales on-line and off-line.
· The travel industry accounts for 24% of all on-line advertising.
The points above clearly illustrates how important the development of an engaging, informative and
innovative website is a key component of the tourism marketing strategy. The site design and
programming along with the expected destination marketing information will include several
features and functions that will make the site a significant gateway for the destination.
The site will provide the ability to develop a consumer database which can be used for special email
marketing initiatives to promote special events, promotions etc. The site will also serve as a valuable
resource to gather information of importance to tourism stakeholders regarding issues such as,
product, service, experience, spending, duration of visit, visitor profile etc. It will also be critical to
ensure the website constantly appears in the top search engines such as Google, Yahoo etc.
City staff fi.om Information Systems and Business Development will work with Niagara Falls
Tourism to establish a website development committee to design, develop, operate and administer
the site to create the most effective site possible.
A key objective of the committee will be to create a website that has the ability to generate a
significant revenue stream. This is important so that in 5 years when the OPG funding ends the
revenue that is generated from the site is able to cover the ongoing administration costs.
- 3 - BDD-2006-01
Proposed budget $180,000 per annum for 5 years = $900,000.
Niagara Falls Casino Marathon
Since 1998 the Niagara Falls International Marathon has developed into a premier event
experiencing a steady growth in the number of participants. The event also provides a significant
economic benefit to the local tourism industry during the later part October which is traditionally
slower period of the tourism season.
In 2005 the event had a total of 3,758 participants many of which traveled to Niagara Falls with
family and friends. The majority of the participants stayed 2 to 3 nights injecting $7.5 million into
the local economy.
Of the 3,758 participants approximately 1,700 were from the U.S. and international points of origin.
The goal of the organizing committee is to raise the number of participants in 2006 to 4,000. The
funds which are being suggested would be directed towards the marketing and promotion to attract
more participants.
Some of the promotion and marketing initiative are as follows:
· AIMS Membership - membership with the Association of Intemational Marathons of road
races has given the Niagara Falls International Marathon status with runners and race
organizers all over the world. Through AIMS the Niagara Falls event will be advertised in
194 member marathons along with the distribution of race applications worldwide.
· Magazine advertising in the following publications
- Runners Times
- Runners World USA
- Runners World Germany
- Masters News
- Marathon's Beyond
- Michigan Runner
- Inside Texas Running
- New England Runner
- Running Journal
- Distance Running
- Get Out There
· Race Expositions
- Bay Race (Hamilton) Marathon - March
- Boston Marathon - April
- Cleveland Marathon - May
- Vancouver Marathon - May
- London Marathon (Ontario) - May
- Mississauga Marathon - May
- Ottawa Marathon - May
I I1 ~
- 4 - BDD-2006-01
- Calgary Marathon - July
- Utica Marathon - July
- Quebec City Marathon - August
- New York City Marathon - November
· Video promotion of the Niagara Falls Marathon to be displayed at various international
events worldwide.
The Marathon Committee continues to partner with local tourism stakeholders to build the event as
a key economic contributor to the destination during a traditionally slower period of the tourism
season.
Proposed budget $30,000 per annum for 5 years = $150,000
Host a Major Television Broadcast
In 1996, the City of Niagara Falls played host to the extremely popular U.S. daytime talk show
"LIVE". The event was the first and only remote in Canada by this top-rated morning show. A total
of 2 shows were broadcast in Niagara Falls which proved to be the most successful remote in the
history of the show. The remote and subsequent media coverage provided in excess of $2.5 million
of media exposure.
The event was made possible through the financial support of partners such as the Canadian Tourism
Commission (CTC), Ontario Tourism, Casino Niagara, Niagara Parks Commission and the City of
Niagara Falls. This year is the 10th anniversary of the shows visit to Niagara Falls. City staff along
with support of the following partners, the CTC, NPC and Fallsview Casino Resort are working to
make the return of the T.V. show to Niagara Falls a reality.
The show, now in it's 18th season has established itself as a dominant fixture on national television
airing in 200 markets across the U.S. The show continues to feature A-list celebrity guests and
musical performances that are unrivaled on daytime television. The T.V. Show draws over 5 million
viewers daily in the U.S. and 1.6 million daily in Canada.
The show is still the #1 ranked daytime talk show in it's time period in 70% of the top 25 markets
across the U.S. starting with New York and Los Angeles. The show continues to gain a greater share
of the audience than any other daytime talk show, except Oprah.
Staff has been in discussions with the shows producer to bring the show back to Niagara Falls
hopefully this Spring. A series of site visits by show producers and technicians will be taking place
this month with anticipation of securing confirmation for a Spring or early Summer remote. The
number of shows is undecided, however the costs to host 2 to 4 shows in Niagara Falls is
approximately $700,000. The advertising value is estimated to be between $3 to $4 million for the
destination. The opportunity to have the show televised from Niagara this Spring would serve as an
exciting launch to the 2006 summer season.
Proposed budget - $150,000.
- 5 - BDD-2006-01
Hydro Displays
As part of the plan the municipality is obligated to promote the tunnel project through various means
such as key information centres. Staffhas been in discussion with the Niagara Parks Commission
to establish an information display regarding the hydro tunnel project at the Table Rock (Journey
Behind the Falls) Information Centre. Table Rock is one of the most visited locations in the Region
attracting over 7 million visitors annually. Information Centre staffwill need to be properly briefed
in order to discuss the project to the traveling public. Other locations are also being investigated. The
hydro tunnel project will also be promoted on the new tourism website as well as the City of Niagara
Falls website.
Proposed budget - $10,000 per annum for 5 years = $ 50,000.
Council's approval of the proposed OPG marketing and promotion program would be appreciated.
Recommended by: Respectfully submitted:
DirectoFrel2~e;ui siness Development 6," C°h~e f~adCmD~satlrda t i v e O ffi c e r
SF/Iw
OflTARIOPOWER
GE ERATIOI9
Niagara Plant Group 14000 Niagara Parkway, Niagara-On-The-Lake, Ontado LOS 1J0 Tel.: 905-357-6932 Fax: 905-374-5465
January 16, 2006
Mr. Serge Felicetti
Director of Business Development
City of Niagara Falls
4310 Queen Street
Niagara Falls, Ontario
L2E 6X5
Dear Serge:
Community Impact Marketin,q Plan
Thank you for sharing the proposed tourism marketing and advertising program to be funded by the
OPG funds as outlined in the Niagara Tunnel Community Impact Agreement. The program you have
outlined meets with the criteria and intent that was established in the agreement. Each of the
initiatives outlined is aimed at providing the most positive exposure and I anticipate attempts to
provide positive economic benefits to the tourism industry,
I'm delighted to see the plans to utilize the information centre at Table Rock and possibly other
locations to share with and educate the public on the Hydro Tunnel project. The use of the internet
provides another excellent vehicle to showcase the project. Where possible throughout the various
advertising programs it would be appreciated if OPG could be recognized as a partner in the
programs you have outlined.
Best wishes for the successful implementation and execution of the advertising and marketing
program.
Sincerely,
David Heath
Niagara Plant Group Manager
Ontario Power Generation Inc.
DH:sm